Breuninger: Carsten Hendrich is named Chief Brand Officer

1 year ago 31
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Strengthening the brand strategy Stuttgart, 28 September 2021 In the future, Breuninger will concentrate its brand expertise even more strongly. As Chief Brand Officer (CBO), Carsten Hendrich will be responsible for Breuninger's brand strategy starting 18 October 2021. He reports directly to Breuninger CEO Holger Blecker. In order to advance the marketing issues of brand strategy, creative content, emotional branding, cross-channel and digital brand marketing, Breuninger plans to more effectively bundle together its brand divisions... Source: RealWire
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